Home » Digital Marketing Course: Big Data in Advertising Explained in Plain English digital marketing ads

Digital Marketing Course: Big Data in Advertising Explained in Plain English digital marketing ads



Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this free digital marketing course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject.

This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.

See also  digital marketing agency business plan in tamil| Sivakasi Payyan | Tamil digital marketing agency business plan

In this 35 minute course I cover the following topics:
– What Personal Data (PII) is
– What laws exist to regulate data collection
– Different types of Data Categories that Advertisers look for
– Demographic
– Behavioral
– Contextual
– Retargeting
– Location
– How data is actually collected
– Ad-Tech companies involved in the data & ad delivery process

At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.

See also  Module 1 - Lesson 2 - Phân biệt Inbound marketing, Online marketing và Digital marketing digital marketing cơ bản

For more content visit: .

Images related to the topic digital marketing ads

Digital Marketing Course: Big Data in Advertising Explained in Plain English

Search related to the topic Digital Marketing Course: Big Data in Advertising Explained in Plain English

#Digital #Marketing #Big #Data #Advertising #Explained #Plain #English
Digital Marketing Course: Big Data in Advertising Explained in Plain English
digital marketing ads
See all the latest ways to make money online: See more here
See all the latest ways to make money online: See more here

1 thought on “Digital Marketing Course: Big Data in Advertising Explained in Plain English digital marketing ads”

Leave a Reply

Your email address will not be published.