Home » How Digital Marketing Will Change in 2021 digital marketing business

How Digital Marketing Will Change in 2021 digital marketing business

by Dragonspear



2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021?

RESOURCES & LINKS:
____________________________________________
Clubhouse:
____________________________________________

The digital marketing landscape is saturated, especially due to COVID, everyone’s coming online, and what would have happened five years from now has already happened due to COVID.

In essence, it’s pushed all these businesses online, made it super competitive so nowadays everyone is leveraging digital marketing. So how do you get a leg up on the competition and win in 2021?

Well, the first trend I have for you is page speed. It’s going to be more important than ever. Not only are we seeing it with an increase in conversions that is causing sites when they improve their page speed, but we’re also seeing that it increases their traffic and their rankings.

One trick or hack that you can do and we do this with the Neilpatel.com website is load your non-static files from CDNs. CDNs are also known as a content delivery network. We’re seeing conversion increases for up to seven percent.

The second trend that we’re seeing is content length won’t matter as much. And I’m talking about text-based content. Everyone used to create content based on the length being like, oh if we want to rank at the top, it needs to be super long, we need to have all these keywords in there, this percentage.

In 2021, I want you to make your audio length and your video length longer. We’re seeing audio and video length that’s over 10 minutes perform better than shorter versions that are only three, four or even five minutes. On the flip side, if you make your audio and video length 20, 30 minutes, we’re not seeing it have as big of an impact compared to just having it 10 minutes.

As I mentioned and this is the trend number three, as I mentioned earlier, there is no Holy grail of digital marketing because it’s super competitive. That means one thing, one hack will not get you that silver bullet that just helps you beat your competition. It’s about getting those little marginal gains.

Trend number four, how high you rank will matter more than ever. If you look at older data, it shows that, hey, if you’re rank at the top of Google, you’re going to get more clicks than if you ranked number two, three, four, or five.

But what I believe is going to happen with Google taking up more and more listings because they need a hit curling earnings numbers and they’re making all these changes to algorithms and sometimes the changes they make may affect paid ads, sometimes they may not, but they got to figure out more ways to monetize if they want to keep growing their cash cow.

Trend number five, repurposing and updating content will be the norm. So when you’re creating content, go super in-depth and I don’t want you to stop with just video, also look at audio. Podcasting is booming right now, but there’s not that many podcasts in the grand comparison compared to blogs out there. Don’t worry about duplicate content. None of these platforms are penalizing for duplicate content.

Trend number six, backlinks won’t matter as much. With user signals, does it really matter if a site has a million backlinks or two million backlinks? Not really, what really matters to users is is a site more relevant.

Trend number seven, brands will have more power than ever. It’s not just Google. With Facebook, with Clubhouse, whatever platform that you’re going to go and leverage, if you have a brand, it’s easier to get followers, it’s easier to get reach, it’s easier to get more sales.

There’s so much fake news going out there, there’s a lot of corruption with people just saying whatever online to make a quick buck that if you have a brand, you’re much more likely to do better in the long run, so make sure you focus on building that brand because people trust brands, search engines, social platforms, they all trust brands more, and you’ll see more as well.

So think about the rule of seven, how you can interact with someone seven times, whether it’s through email, push, messenger bots, all this stuff helps you reach that number which is what creates more loyal followers for your business or even personal brand.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SEO #NeilPatel #Marketing2021 .

Images related to the topic digital marketing business

How Digital Marketing Will Change in 2021

How Digital Marketing Will Change in 2021

Search related to the topic How Digital Marketing Will Change in 2021

#Digital #Marketing #Change
How Digital Marketing Will Change in 2021
digital marketing business
See all the latest ways to make money online: See more here
See all the latest ways to make money online: See more here

Related Posts

41 comments

DigiLeap Marketing Services 06/09/2021 - 10:49 Chiều

Thanks for sharing your insights

Reply
ingen corp7 06/09/2021 - 10:49 Chiều

Sir please tell me how break into Programmatic and media buying roles as a fresher. I am not much interested in social media or SEO. Thanks!

Reply
Mitch at WBT 06/09/2021 - 10:49 Chiều

This was really impressive again, Neil and We believe that viewers learned more from this video.

Reply
VeDaNt Sonar 06/09/2021 - 10:49 Chiều

Hey neil,
I am looking for specialization in marketing automation but don't know what can i do?
Is it worth it?
There are no resources out there…
Thank you❤ in advance
Cheers,
Vedant

Reply
Camiel Segers 06/09/2021 - 10:49 Chiều

Can you tell us about the changes in Google's algorithms?

Reply
Rap Leaks 06/09/2021 - 10:49 Chiều

What are backlinks?could you make a video on the digital marketing glossary

Reply
English with Miranda 06/09/2021 - 10:49 Chiều

Your videos are always super helpful. Thanks for the insight and concrete advice!

Reply
broken coffee stories 06/09/2021 - 10:49 Chiều

Thanks so much for the video. My question is do you have any tips on tools on audio repurposing? Another video would be helpful😻

Reply
AriyaN shantO 06/09/2021 - 10:49 Chiều

Help me a little I am new I want to do marketing but I will do marketing with any site?

Reply
The digital Fever 06/09/2021 - 10:49 Chiều

Hi, Neil I have been watching your video for 3 years… Great Stuff… Your Videos Are Super Useful

Reply
Kawsar Ahmad SAMS 06/09/2021 - 10:49 Chiều

Thanks again Neil

Reply
G 7 06/09/2021 - 10:49 Chiều

3:47 I don't agree. Explain how I got 10 likes on a video at 6.7 seconds of watch time vs a 1 minute remix with 0 watch time? This algorithm is so sketched.

Reply
Faizah Alkatheri 06/09/2021 - 10:49 Chiều

Can you please make a video on Instagram marketing in 2021?

Reply
Manishdna 06/09/2021 - 10:49 Chiều

Excellent piece! Thank you!

Reply
NaNa 06/09/2021 - 10:49 Chiều

Hi

Reply
Moyosoreoluwa Oluwatuyi 06/09/2021 - 10:49 Chiều

Do you think it's still a smart thing to build a website that talks about digital marketing with how saturated the internet is with content?

Reply
Mind rules 06/09/2021 - 10:49 Chiều

Should I do digital marketing course or i should not? …. Plz reply sir

Reply
Faisal Khan 06/09/2021 - 10:49 Chiều

Would you say backlinks still matter event though they aren't as relevant as they used to be? Also I think brands have less power (just my though)

Reply
Lornah Mukasa 06/09/2021 - 10:49 Chiều

I have a question about the SEO,.how do you improve? How do you work with Agorithms

Reply
Tony Natoli 06/09/2021 - 10:49 Chiều

Great video!…thanks for the update!

Reply
Thiago Costa 06/09/2021 - 10:49 Chiều

Congrats Neil !!! Nice class and useful tips !!

Reply
BC Driving Blog 06/09/2021 - 10:49 Chiều

Hey Neil just wanna say thank you sooo much for all your videos and ubersuggest it’s been helping soooo much with my online endeavours! ☺️

Reply
Fable Heart Media 06/09/2021 - 10:49 Chiều

Thanks Neil! Focusing on page speed and optimizing our website/ client websites is one of our priorities, glad to see it's impactful for SEO and conversions! We have also changed our blog set up to be more user-friendly and to support our short, sweet, and simple content. How about video content being the move of the year? We've been adding that to our marketing strategy and can't wait to see the results.

Reply
Lorenzo Bown 06/09/2021 - 10:49 Chiều

Thanks for great content Neil. Any advice on growing remote work / remote life company (similar to Selina) through growth marketing strategy? (And extra question, what is for you the best growth marketing course out there?)

Reply
roodood 06/09/2021 - 10:49 Chiều

Did you just say jif?

Reply
Voltaire Pabustan 06/09/2021 - 10:49 Chiều

Such great information!

Reply
Denitsa 06/09/2021 - 10:49 Chiều

Hello Neil. I am based in Germany. Can I share/embed other people's YouTube videos on my website? Is it legal?

Reply
viraj shinde 06/09/2021 - 10:49 Chiều

Hi Neil, thanks for the information. I am hearing about Blockchain Technology alot these days and many of them are adapting in their professional sectors. How will blockchain will effect digital marketing?

Reply
Get Ahead 06/09/2021 - 10:49 Chiều

Really helpful and relevant. Thanks, Neil!

Reply
Chloe Bennett 06/09/2021 - 10:49 Chiều

Which social media platforms should my business have a presence on?

Reply
Mesothelioma Lawyers 06/09/2021 - 10:49 Chiều

I have a blog about quotes, images and drawins. How I can use this technique in the title ?? Can you give me an example of title ?? Thanks

Reply
Yanni Zanini 06/09/2021 - 10:49 Chiều

Thanks for sharing your knowledge with us Neil! It's helping me a lot!

Reply
gursewak singh 06/09/2021 - 10:49 Chiều

Awesome information Shared as always…

Reply
Jack Tate 06/09/2021 - 10:49 Chiều

Good lessons!

Reply
MLMRC.COM 06/09/2021 - 10:49 Chiều

Yes very interesting. I like it. Also just so you know our agency will do the recruiting for you. Good luck.

Reply
Layla Conway 06/09/2021 - 10:49 Chiều

Why do I need an SMM manager?

Reply
Thirteen Hales 06/09/2021 - 10:49 Chiều

Hi Neil! About trend number 5 that says to update old content, I need more clarity please.

Do you mean to go back to old blog posts, press 'edit', update the blog post and then press "save changes"?

Or, do you mean to make a new Blog post, copy and paste the old blog into the new one and add more new info to it and publish that – but delete the old outdated blog post?

Please clarify, thanks!

Reply
Immanuel paul 06/09/2021 - 10:49 Chiều

Hi, Can I take digital marketing as a full time job ? If so how long will it be in market if I choose it as my career, Someone help me .

Reply
Muhammad Hussain 06/09/2021 - 10:49 Chiều

Congratulations
Golden Opportunity,
لاہور شہر میں رہنے والوں کیلیئے بڑی خوشخبری
لاہور کمپنی میں کام کرنے کے لیے لڑکے اور لڑکیوں کی ضرورت ہے ماہانہ آمدنی 25,000 ہزار سے 30,000 ہزار گھر بیٹھے کام کریں اور پیسے کمائیں تجربے کی کوئی ضرورت نہیں عمر کی کوئی قید نہیں ابھی واٹس اپ پر رابطہ کریں
0322-0717975
students, House wife's & serious Person Contact only on my WhatsApp Number.
Full-Time
(25,000 To 30,000)
Part-Time
(15,000 To 20,000)
Home-base
(12,000 To 15,000)
We have 9 projects of Working.
(1) Online Marketing
(2) Public Dealing
(3) Product Marketing
(4) Add Posting
(5) Training
(6) Interview
(7) Table Talk
(9) Advertising
More information Required so Contact only whatsapp.
(0322-0717975
Regards: Hr Manger Asifa

Reply
Melanie Magri 06/09/2021 - 10:49 Chiều

Is the 50% prediction of voice search by Comscore actually correct?? I'm finding conflicting information..

Reply
Charley Watson 06/09/2021 - 10:49 Chiều

nicccccccceeeeeee

Reply

Leave a Comment